Using the rapidly advancing technology of today, GMA Integrated News (GMAIN) recently launched “Philippines Today,” its inaugural news podcast, adding yet another digital product to its expanding portfolio.
“Philippines Today,” created by GMA Integrated News Digital Strategy and Innovation Lab (DigiLab) in partnership with GMA News Online and the New Media Inc., is the newest informational resource for Filipinos worldwide, offering all podcast listeners access to the most important and recent news headlines.
New episodes are released every morning from Monday through Friday, on Apple Podcasts and Spotify. The podcast is now available to listeners using Alexa-enabled speakers.
“A testament to its ‘Mas malaking misyon, mas malawak na paglilingkod,’ GMA Integrated News, the News Authority of the Filipino people, expands its reach with its first-ever news podcast, “Philippines Today. This podcast will act as the daily news roundup for all Filipinos as we bring the most recent, credible, and relevant news headlines every morning from Mondays to Fridays,” Senior Vice President and Head of GMA Integrated News, Regional TV, and Synergy Oliver Victor B. Amoroso said, “As we launch the latest addition to our ever-growing offerings here at GMA Integrated News, we invite everyone to tune in at your favorite streaming platform and be the first to know the hottest headlines including news you can use and the latest stories happening in all parts of the world.”
“We created this podcast to give our listeners an innovative method of staying up to speed on the most recent developments. People under 35 are more likely to listen to news, according to last year’s Reuters Digital News Report, which supports GMA Integrated News’ goal of reaching younger audiences and meeting them where they are,” said Senior Manager and Deputy Head of Digital Strategy and Innovation Lab Bernice Sibucao.
“The Howie Severino Podcast,” “The Mangahas Interviews,” “Updated with Nelson Canlas,” “Surprise Guest with Pia Arcangel,” “Share Ko Lang,” and “Game On!” are some of the other podcasts that GMAIN produces.